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Open letter to all friends and family

Dear Friends,


I wanted to take this opportunity to introduce you to our company and our mission. I tried to keep this short and to the point, but if you would like additional information, please do not hesitate to email us at info@2dapparel.com.


For 1 month out of the year, the public has awareness about breast cancer.
For 12 months, women struggle to pay out of pocket expenses while fighting this dreaded disease. We formed Double D apparel Web site and related products to help these women and their families while fighting breast cancer with three objectives in mind.


First, organizations like the LYN Fund directly pay the bills of women during their treatment and recovery from breast cancer. We created a line of products for which the proceeds contribute to organizations like this. This support is not for research nor treatment. Our goal is to help people cover costs of items that are not traditionally covered by insurance. We want to pay for items like:
    Transportation
    Gasoline
    Clothes

    Shoes

    Protective Gear

    Insurance deductibles

    Medical Procedures Co-Pays
    Prescription Co-Pays

    Personal Hygiene

    Breast Implants
    Automotive

    Wigs
    Food
    Staple Items

    Utilities
    Rent / Mortgage assistance
    Everyday living expenses.


Second, we want to have fun doing it and create products people enjoy wearing, even if it's in a bold sort of way. We have a very serious cause but also think that humor can be a treatment when applied in context.


Third, as a for profit organization we can provide these gifts to the people who need it and maintain control of the quality of charity we support. Additionally, we have people to pay as well as suppliers. We are earmarking Up To 80% of net proceeds from sales to be contributed directly to organizations providing these relief items.


So, we believe our initial line of Double D shirts are priced accordingly with the market and also provide revenue to contribute to organizations like Hope Chest, Beverly's Closet, The Lyn Fund and others. We will publish a comprehensive list of organizations on the Web site and will provide documentation to anyone, notwithstanding reason and necessity.


We hope you find this a worthwhile effort and contribute to the cause by purchasing our apparel and other products, then by telling all of your friends to do the same. Quite frequently, people buy multiple shirts giving extras to friends and family.


I would like to close by saying how committed we are to the cause and hope to put a smile on your face with every product we release. And remember, a Double D shirt on someone's back could mean a meal on someone else's table.


Wishes for good health and success!


Jack Eichert
CEO
Keystone Management, Inc.
dba Double D Apparel

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